|
|
Posts Tagged ‘social media’
Wednesday, March 31st, 2010
Tags: blogs, facebook, linkedin, manufacturers, marketing campaign, small business, social media, social networking, Twitter
Posted in Business Development, Marketing Ideas | No Comments »
Monday, February 8th, 2010
When planning your social media marketing, there are a few questions that you need to ask yourself before you dive in. Who am I targeting? What are their needs?
I don’t know about you, but at the end of every year, I receive a myriad of promotional calendars in the mail. Considering there is little space on my office wall and the fact that I carry a hard copy day timer (which I affectionately refer to as my PDA!), I feel guilty that I cannot make use of all the wonderful calendars I receive, I decided that one way to provide an answer to my questions is to create a content calendar, using one of my spare calendars. You can use a spare calendar to perform the same exercise.
Use tools such as Twitter search or Google Alerts to find out your customers’ needs. Are you seeking attraction or attention? Develop a content marketing plan –mark in your calendar when to Blog, when to send out Press Releases, when to write a White Paper. Consistency is the key to every marketing plan. Create consistent information and stick to your plan. If you cannot perform the marketing initiatives yourself, then look for someone who can assist you with implementation.
Outsource to a qualified content consultant who understands your industry and can help to write a Blog post in a timely manner. Or, assign an internal project manager to work with an outsourced content manager. Just be sure your content manager understands your industry and is an expert in their field.
Once you have put together your content marketing plan, work the plan. Consistency is the key! (Consistency is the key!).
Tags: articles, Blog content, blogs, content marketing, Google Alerts, outsource marketing, press release, social media, Twitter Search
Posted in Marketing Ideas | No Comments »
Friday, February 5th, 2010
Social Media – mind your P’s and Q’s!
Remember your mother’s advice about basic manners when attending a dinner party? Be polite, hang back until you look around the room and then zero in on one or two people to approach. Ask about them and what is going on in their life and then slowly, reveal what is going on in your own life. No one likes a “pushy” person who brags about their own accomplishments and does not show any interest in anything but their own agenda and anyone but themselves!
The same advice is true for social media. Approach the common venues such as Twitter, LinkedIn and Facebook much as you would when you first walk into a room at a dinner party. Look around the room, see who is there, find someone with the same interests, hobbies, etc., ask about their life and then offer information. Do not begin to push your product or services to everyone the minute you walk into the room.
It is not socially acceptable in the social media world to constantly tout your own accomplishments or to sell your products and services without first building a relationship. Look for people like yourself if you are looking for a way to get started. As in real life, in social media, the old adage “give before you get” works very well. Offer information on blogs, articles, links to helpful sites, and share tons of great content before you begin to talk about you and your business. Keep the personal information and updates to a minimum; do not push your products or services right off the bat. A little promotion on you and your business is ok but if you are tweeting more than four or five times a day, you are just adding to the “noise”.
Tags: articles, blogs, content, facebook, linkedin, social media, Twitter
Posted in Marketing Ideas | No Comments »
Thursday, October 29th, 2009
First, do your research. Marketing has changed significantly. Companies are no longer investing an exorbitant amount of their advertising budgets on splashy full page ads in trade publications.
Research shows that most companies are now placing their ad dollars on the internet – specifically for pay per click campaigns in addition to banner ads, e-newsletter advertising and on line events. It is no longer feasible for companies to rely on a company website in order to sell their products and services. You must have a multifaceted plan which includes not only print advertising, publicity and a website but social media marketing programs such as facebook and twitter in order to take advantage of connecting with your customers and adjust your marketing budget accordingly.
Knowing how and where your customers are searching for your products or services is the most important aspect of your marketing plan for 2010. Budgets are tight and more than ever, companies are looking for ROI and accountability. In order to justify your marketing investment, do your research and spend your marketing and ad dollars wisely.
Tags: e-newsletter ad campaigns, marketing, marketing budget, marketing plan, social media
Posted in Marketing Ideas | No Comments »
Wednesday, September 30th, 2009
It seems as though the whole world is a-twitter over Twitter and businesses are jumping to be included in the social media phenomenon. However, companies need to be sure that Twitter is where they really want their marketing message to be seen. Some tips on deciding whether your company should begin regular “tweeting”:follow companies who are using Twitter on a regular basis to see how they use this new technology. One of the large hospitals in our area encourages potential patients to tweet to find out what the wait time is in their emergency room; one of our customers tweets the answer to an ongoing quiz weekly in order to build their brand. Following tweets like these will help you to decide whether Twitter would fit into your marketing mix.
Tags: marketing, marketing mix, social media, technology, Twitter
Posted in Marketing Ideas | No Comments »
|
