It seems as though the whole world is a-twitter over Twitter and businesses are jumping to be included in the social media phenomenon. However, companies need to be sure that Twitter is where they really want their marketing message to be seen. Some tips on deciding whether your company should begin regular “tweeting”:follow companies who are using Twitter on a regular basis to see how they use this new technology. One of the large hospitals in our area encourages potential patients to tweet to find out what the wait time is in their emergency room; one of our customers tweets the answer to an ongoing quiz weekly in order to build their brand. Following tweets like these will help you to decide whether Twitter would fit into your marketing mix.