e-newsletters are one of the most economic marketing tools today. Anyone can benefit, whether you own a service business or are a manufacturer, e-newsletters are inexpensive to deliver to your database and a great way to establish yourself as an expert in your field. A short, succinct newsletter can be used to touch your customers once a month but bear in mind the content has to be more than an ad for your company. Give your customers or potential customers information that they can use in their business. One good tip will get your targeted customers to open your e-newsletters on a regular basis, just to see what you have to say in each issue.

How do you decide what topics to include in your e-newsletters? Listen to your customers. Look at your daily e-mails to see what questions are top of mind for which you have provided an answer. If some of your customers or potential customers are asking the same question about your industry, chances are it’s a question that is probably on most of your customers’ minds. Keep your information short and sweet (KISS principal), give your e-newsletter a catchy heading and you will have great success with opening rates and response from your targeted database.

Once you have designed the template for your newsletter, prepare a few ahead of time so that you can push them out on a regular basis. Repetition is the key to a successful e-newsletter campaign. It is one of the marketing tools in your marketing campaign toolkit that is low cost and effective.