The Marketing Mentor » content marketing http://blog.marketingxp.com Your small business marketing blog by Marketing XP Tue, 21 Feb 2012 20:22:40 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Secrets of Successful Email Marketing Campaigns http://blog.marketingxp.com/2012/02/the-secrets-of-successful-email-marketing-campaigns/ http://blog.marketingxp.com/2012/02/the-secrets-of-successful-email-marketing-campaigns/#comments Tue, 21 Feb 2012 20:22:40 +0000 Mona http://blog.marketingxp.com/?p=77 Successful industrial marketing email campaigns are won email by email. Because your list is built on an audience who has opted-in, requesting your material, you already have a willing audience. This puts you miles above the pack out there fighting for the attention of the millions online. As outsource marketing professionals, we’ve picked up a few secrets along the way.
So what’s the secret? There is no secret – only common sense.
You’ve received enough newsletters to know what works and what doesn’t, so go with it. Here are a few things you do want to do with your next email marketing campaign:
• Be interesting from the start. If your subject line isn’t of any interest to your audience, your email will never see the light of the computer screen.
• Be valuable. If you are not offering anything of value to your reader, you’re wasting their time and before you know it, you will lose a subscriber, or 10.
• Be brief. No one (no one) wants to read 11 lengthy paragraphs of you going on and on about your product. Instead, provide the basics, ask for feedback, and guide them back to your site.
Got something to say about email marketing? Let’s talk www.marketingxp.com

]]> http://blog.marketingxp.com/2012/02/the-secrets-of-successful-email-marketing-campaigns/feed/ 0 Consistency is the key to content marketing http://blog.marketingxp.com/2010/02/consistency-is-the-key-to-content-marketing/ http://blog.marketingxp.com/2010/02/consistency-is-the-key-to-content-marketing/#comments Mon, 08 Feb 2010 22:07:27 +0000 Mona http://blog.marketingxp.com/?p=44 When planning your social media marketing, there are a few questions that you need to ask yourself before you dive in. Who am I targeting? What are their needs?

I don’t know about you, but at the end of every year, I receive a myriad of promotional calendars in the mail. Considering there is little space on my office wall and the fact that I carry a hard copy day timer (which I affectionately refer to as my PDA!), I feel guilty that I cannot make use of all the wonderful calendars I receive, I decided that one way to provide an answer to my questions is to create a content calendar, using one of my spare calendars. You can use a spare calendar to perform the same exercise.

Use tools such as Twitter search or Google Alerts to find out your customers’ needs. Are you seeking attraction or attention? Develop a content marketing plan –mark in your calendar when to Blog, when to send out Press Releases, when to write a White Paper. Consistency is the key to every marketing plan. Create consistent information and stick to your plan. If you cannot perform the marketing initiatives yourself, then look for someone who can assist you with implementation.

Outsource to a qualified content consultant who understands your industry and can help to write a Blog post in a timely manner. Or, assign an internal project manager to work with an outsourced content manager. Just be sure your content manager understands your industry and is an expert in their field.
Once you have put together your content marketing plan, work the plan. Consistency is the key! (Consistency is the key!).

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