Producing a brochure for a new product or updating a corporate brochure can be daunting. The one important aspect of a brochure is that it should answer the important question “what’s in it for me?”.  Some brochures feature beautiful images of  corporate headquarters, equipment and testimonials but the brochures very seldom consider the “buy buttons” or  needs of the customer. On a sales call to a potential customer, we produced  a selection of  flyers and brochures designed by us for our customers in the manufacturing sector. The potential customer pushed the sample brochures back to us and told us “I know what you have done for other customers, but what can you do for me?” By learning about your potential customers’ industry and  needs, your brochure will act as a silent salesmen and  your customer will always know the benefits of your product or service, or what you can do for them.