When planning your social media marketing, there are a few questions that you need to ask yourself before you dive in. Who am I targeting? What are their needs?
I don’t know about you, but at the end of every year, I receive a myriad of promotional calendars in the mail. Considering there is little space on my office wall and the fact that I carry a hard copy day timer (which I affectionately refer to as my PDA!), I feel guilty that I cannot make use of all the wonderful calendars I receive, I decided that one way to provide an answer to my questions is to create a content calendar, using one of my spare calendars. You can use a spare calendar to perform the same exercise.
Use tools such as Twitter search or Google Alerts to find out your customers’ needs. Are you seeking attraction or attention? Develop a content marketing plan –mark in your calendar when to Blog, when to send out Press Releases, when to write a White Paper. Consistency is the key to every marketing plan. Create consistent information and stick to your plan. If you cannot perform the marketing initiatives yourself, then look for someone who can assist you with implementation.
Outsource to a qualified content consultant who understands your industry and can help to write a Blog post in a timely manner. Or, assign an internal project manager to work with an outsourced content manager. Just be sure your content manager understands your industry and is an expert in their field.
Once you have put together your content marketing plan, work the plan. Consistency is the key! (Consistency is the key!).