http://technorati.com/business/article/american-airlines-and-the-case-for/

Here’s a great story about how American Airlines used social media to improve their image by providing exceptional customer service, the kind we would all like to receive. It’s a must-read because the lesson here is applicable to every company, whether B2C or B2B: Social media is best used to engage and serve customers. Kind of like your business itself.

http://www.btobonline.com/article/20111116/SOCIAL/111119988/social-marketing-gets-much-lip-service-little-deployment

Everyone is talking about social media. Do you have a Twitter account? A Facebook page? Are you on Linkedin? Social media is the greatest thing since sliced bread! (The only thing greater would be if Elvis was still alive and had his own Twitter account.) According to this article, the problem is that everyone talks about using social media, but few really use it effectively. Are you one of them?