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Archive for the ‘Marketing Ideas’ Category
Thursday, October 29th, 2009
First, do your research. Marketing has changed significantly. Companies are no longer investing an exorbitant amount of their advertising budgets on splashy full page ads in trade publications.
Research shows that most companies are now placing their ad dollars on the internet – specifically for pay per click campaigns in addition to banner ads, e-newsletter advertising and on line events. It is no longer feasible for companies to rely on a company website in order to sell their products and services. You must have a multifaceted plan which includes not only print advertising, publicity and a website but social media marketing programs such as facebook and twitter in order to take advantage of connecting with your customers and adjust your marketing budget accordingly.
Knowing how and where your customers are searching for your products or services is the most important aspect of your marketing plan for 2010. Budgets are tight and more than ever, companies are looking for ROI and accountability. In order to justify your marketing investment, do your research and spend your marketing and ad dollars wisely.
Tags: e-newsletter ad campaigns, marketing, marketing budget, marketing plan, social media
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Thursday, October 1st, 2009
Producing a brochure for a new product or updating a corporate brochure can be daunting. The one important aspect of a brochure is that it should answer the important question “what’s in it for me?”. Some brochures feature beautiful images of corporate headquarters, equipment and testimonials but the brochures very seldom consider the “buy buttons” or needs of the customer. On a sales call to a potential customer, we produced a selection of flyers and brochures designed by us for our customers in the manufacturing sector. The potential customer pushed the sample brochures back to us and told us “I know what you have done for other customers, but what can you do for me?” By learning about your potential customers’ industry and needs, your brochure will act as a silent salesmen and your customer will always know the benefits of your product or service, or what you can do for them.
Tags: brochure, flyer, marketing company, product brochure
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Wednesday, September 30th, 2009
It seems as though the whole world is a-twitter over Twitter and businesses are jumping to be included in the social media phenomenon. However, companies need to be sure that Twitter is where they really want their marketing message to be seen. Some tips on deciding whether your company should begin regular “tweeting”:follow companies who are using Twitter on a regular basis to see how they use this new technology. One of the large hospitals in our area encourages potential patients to tweet to find out what the wait time is in their emergency room; one of our customers tweets the answer to an ongoing quiz weekly in order to build their brand. Following tweets like these will help you to decide whether Twitter would fit into your marketing mix.
Tags: marketing, marketing mix, social media, technology, Twitter
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Tuesday, September 29th, 2009
We have built our business over fifteen years by using direct mail as our primary marketing tool. Today, with the onslaught of social networking (many of our customers are still skeptical on the results) direct mail has somewhat taken a back seat. However, judging by the direct mail that we receive in our mailbox, direct mail is still alive and kicking and one of the cheapest methods of gaining new business. For the cost of one .44 cent stamp, you could attract one new customer. Highly targeted direct mail is still one of the best bargains around and one of the tried and true marketing tools companies are still using to attract new busines, even in the age of social networking!
Tags: direct mail, marketing tool, social networking
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Tuesday, September 22nd, 2009
Marketing Xperience has launched a new informative website written for both the do-it-yourselfer and companies looking for an outsourced marketing team. Experience in pinpointing the best marketing initiatives for manufacturing, wholesale distribution, and industrial service businesses is provided throughout this site.
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