http://blogs.hbr.org/cs/2011/11/separate_social_media_from_mar.html
Proof that a Social Media Marketing Program is just one of the ingredients in the delicous marketing pudding! Social Media should be used as one of the ingredients in your marketing recipe. Better to concentrate on cooking up the whole meal rather than relying on one ingredient to make the meal a success.
Tags: marketing, social media marketing
