http://technorati.com/business/article/american-airlines-and-the-case-for/
Here’s a great story about how American Airlines used social media to improve their image by providing exceptional customer service, the kind we would all like to receive. It’s a must-read because the lesson here is applicable to every company, whether B2C or B2B: Social media is best used to engage and serve customers. Kind of like your business itself.
Tags: social media marketing