We have built our business over fifteen years by using direct mail as our primary marketing tool. Today, with the onslaught of social networking (many of our customers are still skeptical on the results) direct mail has somewhat taken a back seat. However, judging by the direct mail that we receive in our mailbox, direct mail is still alive and kicking and one of the cheapest methods of gaining new business. For the cost of one .44 cent stamp, you could attract one new customer. Highly targeted direct mail is still one of the best bargains around and one of the tried and true marketing tools companies are still using to attract new busines, even in the age of social networking!
