It seems as though the whole world is a-twitter over Twitter and businesses are jumping to be included in the social media phenomenon. However, companies need to be sure that Twitter is where they really want their marketing message to be seen. Some tips on deciding whether your company should begin regular “tweeting”:follow companies who are using Twitter on a regular basis to see how they use this new technology. One of the large hospitals in our area encourages potential patients to tweet to find out what the wait time is in their emergency room; one of our customers tweets the answer to an ongoing quiz weekly in order to build their brand. Following tweets like these will help you to decide whether Twitter would fit into your marketing mix.
Archive for September, 2009
Marketing in a down economy
Wednesday, September 23rd, 2009A recent research study (McGraw Hill 2009) of recessionary marketing which examined 600 companies over 5 years, revealed that those companies that maintain or increase marketing efforts during a recession posted an average sales growth of 256 percent.
Power of Press Releases
Wednesday, September 23rd, 2009Press Releases when used properly gain attention for your business with potential customers and even the media.
Marketing Xperience Launches New Website
Tuesday, September 22nd, 2009Marketing Xperience has launched a new informative website written for both the do-it-yourselfer and companies looking for an outsourced marketing team. Experience in pinpointing the best marketing initiatives for manufacturing, wholesale distribution, and industrial service businesses is provided throughout this site.