Successful industrial marketing email campaigns are won email by email. Because your list is built on an audience who has opted-in, requesting your material, you already have a willing audience. This puts you miles above the pack out there fighting for the attention of the millions online. As outsource marketing professionals, we’ve picked up a few secrets along the way.
So what’s the secret? There is no secret – only common sense.
You’ve received enough newsletters to know what works and what doesn’t, so go with it. Here are a few things you do want to do with your next email marketing campaign:
• Be interesting from the start. If your subject line isn’t of any interest to your audience, your email will never see the light of the computer screen.
• Be valuable. If you are not offering anything of value to your reader, you’re wasting their time and before you know it, you will lose a subscriber, or 10.
• Be brief. No one (no one) wants to read 11 lengthy paragraphs of you going on and on about your product. Instead, provide the basics, ask for feedback, and guide them back to your site.
Got something to say about email marketing? Let’s talk www.marketingxp.com